At Designworks we like a challenge, and so we looked at improving one of the most recognisable personal care products around – talcum powder.
For too long, talcum powder has been perceived by consumers as messy, inconvenient and sold as a low value, commodity product; gradually losing shelf presence and disappearing from bathrooms in the UK. We believe that with new positioning, packaging and proposition, talc can become a high-value product again.
After exploring the market, gathering consumer insights and identifying some opportunities, we created DRI SPORT – a motion activated body powder that keeps you drier and fresher, reducing the risk of chaffing during sports and enhancing your performance.
The need we identified was that sportsmen and women need a product that can help reduce chaffing between sweaty skin and clothes, whilst being mess free, easy to use and portable.
Our solution – compressed talcum powder tablets that are crushed in the hand and then applied to the body. By using a tablet format, mess is vastly reduced in comparison to powder, while also allowing us to radically redesign the packaging into an easy to use, ergonomic dispenser.
We even developed the design into some high-quality aesthetic models, complete with branding.
DRI SPORT is a great example of how we can identify an opportunity and deliver a proposition that will disrupt the market – from consumer research, through to design and prototyping.
If you’d like to know more about how we got to the DRI SPORT proposition, or just want to talk about talcum powder, please contact either Ben or Pete at Designworks Windsor


